2019
Phone designer era
Started designing flyers on a smartphone. Pinch, zoom, drag, repeat. Pure obsession, zero tools.
Chapter 01
BackAbout Me
Chapter 01Designer by obsession,
Designer by obsession,
not by accident.
I'm Jesutofunmi, a product designer from Nigeria. I've spent the last few years turning messy ideas into products people actually understand, in industries where confusion has real consequences.
Open to opportunities
Chapter 02
Origin story
Before I ever opened Figma, I was making flyers on my phone. Pinch, zoom, drag, repeat. I just couldn't stand seeing things look ugly when they didn't have to.
Then people actually started hiring me. A restaurant brought me on as their designer, and somewhere along the way I became their business analyst too. A paint company. A fashion designer. A handful of friends with random ideas. All of it on a smartphone, with no formal training, just a stubborn eye for what felt right. 😀
That little obsession with making things look right turned into a deeper question: why does anything look the way it does? Why does this button feel obvious and that one feel scary? Why do I trust this app and bounce off the other one in two seconds?
"In 2021 I made the full switch to UI/UX, and it felt like everything I'd been doing for years was just practice for this."
Since then I've spent three years designing in places where simplicity isn't a nice-to-have. Fintech, healthcare, delivery, enterprise tools. Spaces where one confusing flow can cost someone money, time, or trust. That's the kind of work that pulled me in and never let go.
Chapter 03
How I think
A few principles I keep coming back to. They sound simple, but they decide everything about the work.
01
Clarity over cleverness
If a user has to think about how the interface works, the design has already failed. I aim for the kind of simplicity that feels obvious in hindsight.
02
Design with consequences in mind
I've designed for fintech, healthcare, and logistics. Spaces where one confusing screen can cost someone money, time, or trust. That awareness shapes every decision.
03
Stories before screens
Pixels come last. I start with the human, the problem, and the moment. Once the story is right, the interface almost designs itself.
Chapter 04
What makes me different
There are a lot of designers. Here's the honest version of what I bring that not everyone does.
01
I came in through visual storytelling
Years of making flyers, posters, and brand work taught me composition, hierarchy, and emotion before I ever opened Figma. My UX always carries that visual instinct.
02
I ship end-to-end, not just screens
From research and IA to high-fidelity flows, design systems, and dev handoff. I stay in the loop until the product is live and working.
03
Domain depth in high-stakes products
Fintech, healthcare, delivery, and enterprise tools. I'm comfortable in messy domains where a small UX choice can have real-world consequences.
04
AI-native workflow
I move fast with Lovable, Claude, and Figma AI. I prototype real, working products, not just static mockups. That speed compounds for the teams I work with.
Chapter 05
The journey, year by year
Drag, scroll, or just browse. Every card is a chapter that got me here.
← scroll the journey →
Chapter 06
Beyond the screen
Outside of design, I'm a walking Venn diagram of random interests:
Being a Christian is what grounds me, no matter how wild the rest of life gets.
Started designing flyers on my phone before switching to UI/UX in 2021. Never looked back.
Anime marathons that get completely out of hand (no regrets).
Watch wrestling way more than I should. It's basically live anime.
Binge design videos and tutorials like they're Netflix shows.
Read about design, psychology, and anything that helps me think differently.
Let's build something together
I'm always open to exploring new opportunities and creative challenges.