Bupu — Logistics Marketplace
A two-sided logistics marketplace connecting customers with verified drivers across Nigeria
Product Designer (UI/UX)
Marketing Website · Customer Web · Driver Web
2025
Figma
Overview
Bupu is a two-sided logistics marketplace built for Nigeria, connecting people who need things moved with verified drivers who want steady earnings. I designed the full marketing surface: a home page that speaks to both sides at once, plus dedicated customer and driver pages that each carry their audience all the way to sign up.
Two-sided marketplaces have a messaging problem. Customers want trust, price clarity, and speed. Drivers want earnings, flexibility, and respect. Say both things on the same page and neither audience feels spoken to. The challenge was to build one brand voice with two clear paths through it.
- One landing page had to serve two opposite audiences without diluting either message
- Trust is the deciding factor in Nigerian logistics, so verification had to be visible, not buried
- Pricing needed to feel transparent up front, before anyone commits
- Most traffic is mobile, so every long-scroll page had to hold up on small screens
I mapped both journeys separately, the customer who needs a delivery today and the driver who wants a reliable income stream, then found the moments where they overlap. The home page handles the shared story and splits into two clear entry points. From there each page runs its own narrative: proof and pricing for customers, earnings and freedom for drivers.
- Dual-path home page: one hero, two calls to action, so nobody has to guess which side of the marketplace they belong to
- Verification and ratings surfaced early as trust anchors instead of fine print
- Transparent pricing shown before sign up to remove the biggest hesitation in the flow
- Earnings-first driver page that leads with income potential and flexible hours
- Long-scroll storytelling with steady rhythm, section by section, so mobile users never lose the thread
Home — Built for Movers. Built for Earners.
The shared entry point. One hero, two paths, and the trust story that both audiences need before they choose a side.
Customer Page — Move Anything, Anywhere, Anytime
Built around trust and speed: verified drivers, transparent pricing, and a booking flow that feels simple before it starts.
Driver Page — Drive. Deliver. Earn.
Earnings first. Flexible hours, clear payouts, and a straightforward path from interest to onboarding.
The result is a marketing system where each audience gets a page that feels written only for them, while the brand stays one coherent thing. Trust signals, pricing clarity, and earnings framing all sit exactly where the hesitation happens.