Jujora
Grocery marketplace connecting consumers directly to farmers and local suppliers
Product Designer (UI/UX)
Mobile App · Web App
Jul 2025 – Feb 2026
Overview
Jujora is a grocery marketplace designed to solve everyday food access challenges by connecting consumers directly to farmers and local suppliers. The product focuses on affordability, freshness, and ease of use across mobile and web.
In Nigerian cities, grocery shopping is fragmented. Consumers rely on open markets with inconsistent pricing and limited convenience, while farmers and local suppliers struggle with visibility, logistics, and predictable demand.
- Users range from tech-savvy urbanites to first-time app users
- Product catalog spans hundreds of SKUs with variable pricing
- Delivery logistics depend on hyper-local availability
- Trust is a major barrier. Users need proof of freshness and quality
Conducted user interviews with both consumers and suppliers. Mapped the full purchase journey from discovery to delivery, identifying friction points at each stage. Built a design system that could scale from MVP to full marketplace.
- Category-first navigation to match how users mentally shop for groceries
- Trust signals (freshness badges, supplier ratings) embedded at every touchpoint
- Simplified checkout with saved addresses and one-tap reorder
- Supplier onboarding flow designed to reduce setup time to under 5 minutes
Splash & Onboarding
Authentication & Setup
Homepage & Notifications
Search & Categories
Product Details, Cart & Checkout
Delivered a complete marketplace design covering 40+ screens. Simplified the path from discovery to checkout so first-time buyers can complete a purchase with less friction, and introduced reorder so returning customers can repeat a familiar basket in a few taps.