HomeWakalaPay
    WakalaPay
    Case Study

    WakalaPay

    Crypto-to-Naira payments: making digital asset conversion clear, fast, and trustworthy

    Role

    Product Designer (UI/UX)

    Platforms

    Mobile App

    Timeline

    2024

    Overview

    WakalaPay enables users to convert cryptocurrencies into Nigerian Naira and send funds directly to local bank accounts. The product simplifies a historically complex financial operation into a clear, trustworthy mobile experience.

    The Problem

    Nigerians holding crypto face major friction when converting to local currency. Confusing multi-step flows, hidden fees, lack of trust indicators, and poor explanations of conversion rates create anxiety and abandonment.

    Constraints
    • Users range from crypto-native to complete beginners
    • Regulatory landscape requires transparent fee disclosure
    • Conversion rates fluctuate in real-time
    • Trust is the biggest barrier to adoption in Nigerian fintech
    Process

    Audited competitor flows to identify common drop-off points. Conducted interviews with crypto holders to understand their conversion anxiety. Designed a step-by-step flow with real-time feedback at each stage to build confidence.

    Key Decisions
    • Live conversion calculator on the home screen to reduce uncertainty
    • Step-by-step conversion flow with clear fee breakdown at each stage
    • Bank verification badge system to build trust before transactions
    • Transaction history with receipt generation for record-keeping

    Splash & Onboarding

    Splash & Onboarding, screen 1
    Splash & Onboarding, screen 2
    Splash & Onboarding, screen 3
    Splash & Onboarding, screen 4

    Authentication & Setup

    Authentication & Setup, screen 1
    Authentication & Setup, screen 2
    Authentication & Setup, screen 3
    Authentication & Setup, screen 4

    Wallet Connection

    Wallet Connection, screen 1
    Wallet Connection, screen 2
    Wallet Connection, screen 3

    Dashboard & Add Bank

    Dashboard & Add Bank, screen 1
    Dashboard & Add Bank, screen 2
    Dashboard & Add Bank, screen 3
    Dashboard & Add Bank, screen 4

    Conversion Flow

    Conversion Flow, screen 1
    Conversion Flow, screen 2
    Conversion Flow, screen 3
    Conversion Flow, screen 4
    Impact

    Reduced the conversion flow from eight steps to three taps. Fees and final amounts are shown before confirmation, so users can see exactly what they receive instead of discovering the cost after the fact.

    Next Project

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